An Ambassador at Australian Women’s Network is to represent the interests of all members, affiliates, partners, sponsors and AWN’s mission and vision.
AWN has collaborated with these amazing Ambassadors, who will represent our AWN brand globally. They present the brand in a positive light and by doing so, help to increase brand awareness to each and every one of us. The term Brand Ambassadors, are meant to embody the corporate identity, demeanor, values and ethics as well as believing in yourself.
The key element of our brand ambassadors at AWN, is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more both internal and external. Predominantly, our Brand Ambassadors are known as energetic, positive spokespersons, opinion leaders or community influences appointed, as an internal or external agent to boost product or service sales and create brand awareness.
We at AWN are excited to expand beyond the usual celebrity branding, to self-branding or personal brand management of these amazing women. Our Ambassadors are brand advocates and have formed as an extension of the same concept, taking into account the requirements of every company.
The term Brand Ambassador, loosely refers to a commodity which covers all types of event staff. Varying between exhibitors, hosts, in store promotional members and street teams. According to the voices in our community, the job of an AWN Brand Ambassador was to be undertaken typically by a celebrity or someone of a well-known presence, who was often paid considerably for their time and effort. So the team at AWN have decided, a Brand Ambassador can be anyone who has knowledge or can identify certain needs a business, community or individual is seeking.
Furthermore, Brand Ambassadors are considered to be the key salesperson for a product or service on offer. They must remain well informed when it comes to the brand they are representing, due to their nature of being the go-to person when questions arise from our community. Our Brand Ambassador’s job is to drive results through communication tools either publicly, such as social media, or privately including emails, messaging and further one-to-one channels. Each of our Brand Ambassadors at AWN, have their own purpose in life, values and are like minded business women.